2021 | TV Commercial Creative
TVC promoting Downy's new laundry detergent.
Downy has a great brand reputation as a fragrant, fabric softener. On the other hand, there is relatively low awareness of Downy as a powerful, stain-removing laundry detergent.
FECTA developed a new TV commercial creative and associated key visual for retail point-of-purchase materials and e-commerce. Our ”100 Types of Stain Removal Challenge” concept demonstrated Downy’s stain-fighting prowess by featuring women challenging Downy to fight all sorts of different stains.
Project collaboration with Grey Group Korea