2022 – 2023 | Digital Marketing
Digital marketing to drive brand awareness in Korea and induce visits to premium luxury shopping villages across Europe.
With travel restrictions lifted, The Bicester Collection restarted marketing activities in Korea to attract Korean visitors to their premium luxury shopping destinations across Europe. Our objective was to promote The Bicester Collection as luxurious travel and shopping destinations and inspire travelers to put The Bicester Collection on their itinerary during their travel.
Utilizing a combination of paid and earned media, FECTA targeted European travelers, fashionistas and shopping enthusiasts to visit the site, download special VIP coupons and redeem them at the offline retail village. Display ads, paid search, blog marketing, community marketing, influencers and native channels were strategically activated to conduct the annual ”always-on” marketing program.
In addition, we also targeted Koreans living in Europe via geo-targeting and language targeting to drive them to the shopping villages during peak promotional times.