2019 | Digital Marketing, Digital Content, Event Marketing
Digital agency for AB InBev’s craft beer brand, Hand & Malt.
FECTA was the digital agency for one of Korea’s pioneering craft beer brands, Hand & Malt. Hand & Malt looked to scale up its business while maintaining its genuine craft beer heritage.
FECTA developed the digital campaign for Hand & Malt’s flagship product, Mocha Stout, a dark beer with a hint of coffee aroma. We developed the creative concept of “Tastes like beer, smells like coffee” and produced a series of digital social media content, brand film, and offline experiences to promote the product re-launch.