2022 | UX/UI Design
UX/UI design renewal for LG home products on LGE.COM, the brand site for LG Electronics in Korea.
LG Electronics needed a design renewal for its website. The product pages were in desperate need for an upgrade to address both the upgraded needs of their customers as well as match the innovation of LG’s products.
FECTA was part of a multi-agency team to produce new product pages for the home appliance category. Utilizing a more interactive ”card-based” approach to product page design, FECTA created new key visual assets, detail product feature graphics and illustrations, new copy, and created the layouts for LG’s air conditioning products.
Project collaboration with HS Ad / Numerique Studio