2021 | Integrated Marketing Campaign
Gillette’s “Push Ahead“ integrated brand campaign targeting Korea’s MZ generation.
FECTA was briefed to develop the creative strategy and creative concept for a new brand campaign targeting Korean MZ generation males.
Gillette’s “Push Ahead“ creative concept embodies a dual message: one of encouragement for young people to “push ahead” with their dreams, as well as a product message to “push the razor ahead” every morning with a close, clean shave.
FECTA developed the creative strategy, creative direction, copywriting, and graphic design for this campaign.
Project collaboration with Vinyl-i